Department Store

Product: Sunglasses
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 500 (counter displays); 1,000 (in-case displays); and 2,500 (mirrors)
Distribution: Sporting goods stores, camera retailers, and sunglasses, men's specialty and department stores
Introduction: July 1992
Duration: Permanent
Construction: Plexiglass
Deterring pilferage, promoting a reputable brand name and appealing to the vanity of consumers, Nikkon's sunglasses display aims to keep everyone in sunshiny spirits.

Product: One Great Soap
Number of displays: 3,000
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Introduction: May 1992
Duration: Permanent
Construction: Acrylic
Retailers are working themselves into a lather over a bubbler for One Great Soap.

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.

Product: Tech Gear watches
P-O-P company: Thomson-Leeds, New York
Number of displays: 20,000
Distribution: Jewelry and department stores
Re-introduction: May 1992
Duration: Permanent
Construction: Clear acrylic
Brochures at the point-of-sale provide a complete package to help consumers make the proper watch selection, augmenting the display units, which can be combined to create a customized look in the display case.

Product: Leather watchbands
P-O-P company: Concept Fixtures Ltd., New York
Distribution: Jewelry and department stores
Introduction: September 1991
Duration: Permanent
Construction: Injection-molded plastic
Voguestrap's counter unit is designed to hold up to 432 watchbands at one time and still look elegant.

Advertiser: Max Factor, Co., Stamford, CT
Producer: Dauman Displays, New York
Objective: To differentiate the product line and its display from the typical, flat-front presentations of similar products in independent, chain drug, and department stores. Vacuum-formed inserts allow for easy updating of product assortments; gravity-feed lipstick dispenser and spring-feed mascara modules are supplemented by a concealed stockholding cabinet.

Advertiser: Wolverine World Wide, Inc., Rockford, MI
Producer: Johnstons & Associates, Kalamazoo, MI
Objective: To gain special display for Hush Puppies brand in shoe stores and department stores. The boutique was created with signage and accessories that work with many combinations, including one that includes a fitting seat and mirror.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.