Department Store

Client: Cosmair Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Primex, litho sheets, custom extrusions, die cutting and mounting
Introduction: January 1993

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Client: May Co.
P-O-P company: Electra Display, Ronkonkoma, New York
Distribution: May Co. department stores
Construction: The Borghese in-case strip is hot stamped. The Fashion Fair in-case strip features metal lettering mounted to plexiglass.
Introduction: October 1992
Comments: The in-case strips for Fashion Fair required custom coloring. The colors had to be matched to the required logo specifications.

Client: La-Loren Bath and Gift Accessories
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y.
Distribution: Drug stores, mass merchants, department stores and specialty stores
Construction: The silkscreened, faux marble display was a combination of vacuum forming, steel support structure, injection-molded trays and slatwall.
Introduction: April 1992

Client: Revlon
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: Mass merchants and department stores
Construction: Injection molded and fabricated
Introduction: June 1992
Comments: The nail-chip cube allows the consumer to see the color of the polish on the nail and in comparison to skin tone.

Client: Lancome, Paris
P-O-P company: Design Display Group Inc., Fairlawn, N.J.
Distribution: Department stores
Construction: Injection-molded NAS plastics
Introduction: September 1992
Comments: The overall objective of this project was to create a space efficient, impactful statement with a minimum of emphasis on the display structure itself. This revolving display positioned product on "floating" shelves, and was engineered with no apparent glue joints attaching the shelves to the clear tower.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992