Department Store

Client: Revlon
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: Mass merchants and department stores
Construction: Injection molded and fabricated
Introduction: June 1992
Comments: The nail-chip cube allows the consumer to see the color of the polish on the nail and in comparison to skin tone.

Client: Lancome, Paris
P-O-P company: Design Display Group Inc., Fairlawn, N.J.
Distribution: Department stores
Construction: Injection-molded NAS plastics
Introduction: September 1992
Comments: The overall objective of this project was to create a space efficient, impactful statement with a minimum of emphasis on the display structure itself. This revolving display positioned product on "floating" shelves, and was engineered with no apparent glue joints attaching the shelves to the clear tower.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992

Client: Christian Dior Perfumes Inc.
P-O-P company: Consumer Promotions Inc., Mount Vernon, N.Y.
Distribution: Department stores
Introduction: June 1992
Construction: Injection-molded ABS/SAN and hot-stamped decoration

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Cosmair Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Primex, litho sheets, custom extrusions, die cutting and mounting
Introduction: January 1993

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Product: Hiking shoes
Number of displays: 1,000 (floor stand); 3,000 (counter display)
P-O-P companies: Santa Cruz Industries, Santa Cruz, Calif. (floor stand); Liberty Display Group, Blaine, Minn. (counter display)
Distribution: Department stores, shoe stores, outdoor specialty and sporting goods stores
Introduction: June 1992 (floorstand); March 1992 (counter display)
Duration: Permanent
Construction: Pine and wire (floorstand); acrylic (counter display)

Product: Weebok Agility footwear
Number of displays: 1,500
P-O-P company: Dimensional Response Marketing, Newton Upper Falls, Mass.
Distribution: Shoe stores, baby boutiques and department stores
Introduction: June 1992
Duration: Permanent
Construction: Molded styrene
The body of the display is made of molded styrene and is suitable for either tabletop or slatwall presentation.