A Prescription for P-O-P At Schering-Plough HealthCare Products, organization is good merchandising medicine Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Supermarket Retailers Offer Store-Specific Pricing on In-Store Media ObjectSoft Tests Video Kiosks Function, Aesthetics Rule In Packaging's Design Louisville Hockey Display Focuses on Locjaw Clamp Cendant Merchandises "Play With The Teletubbies" CD-ROMs Colgate's Total Integrated Marketing Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile Schultz Outlines Five Criteria for Measuring Return on Brand Value First Previous 557 558 559 560 561 Next Last