Philip Morris Wholesale Leaders Program How Do Front and Back Package Labels Influence Beliefs About Health Claims? Trademark Infringement: Victoria's Secret v. Victor's Little Secret Wilson Tees Up Golf Campaign Maytag Learns That Premiums Can Work Sony's Lifestyle Packaging is Color-Coded Copyright Protection: Marvel Characters v. Joseph H. Simon Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... Maker's Mark Targets Football, Holiday Seasons The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) First Previous 261 262 263 264 265 Next Last
