Customer Relationship Management (CRM)

The privacy debate heats up as new technologies such as facial recognition, RFID and heat-mapping are deployed in stores.

Creating Retail Value Through Simple Meal Solutions

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

Where you put shopper marketing will seal your success ... or failure.