Losing Loyalty: The Consumer Defection Dilemma A study conducted by Pointer Media Network in conjunction with the CMO Council. AMD Simplifies PC Shopping Dairy Queen Adds RFID to Mobile Rewards Program Safeway Plays 'Tag' With Consumers Safeway Takes the 'Everyday' Tack A&P Promotes Price Cuts The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years Verizon Measures Digital Signage Effectiveness Macy's, Feeding America 'Come Together' Bloom Plants Price Seeds Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Emotion-Sensing Software Could Aid Market Research First Previous 183 184 185 186 187 Next Last
