Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Maui Jim Improves Sunglass Floorstand Trek and Visa Launch Joint Venture Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Honda Motor Displays Detail Optional Features Texaco Designs New C-Store Program DaimlerChrysler Kiosk Offers Vehicle Info Swatch Debuts Cone Tower Burger King Virtual Fun Center Builds Loyalty P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. First Previous 218 219 220 221 222 Next Last
