Rheingold Brewery Rolls Out Tap Handles Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Marketing to Generation X Test Campaign Sets Up Launch for Stupendous Redirects Big Ticket Merchandising Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P. Hall of Fame Profile: Ron Scheiblauer A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot McDonald's Ronald McDonald Merchandiser Built to Last Medisana Puts Health Monitoring Devices on Display Fossil Enters New Market With Folio Watch Case Colgate Displays to Convert Manual Toothbrush Users First Previous 217 218 219 220 221 Next Last
