Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Rheingold Brewery Rolls Out Tap Handles Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Marketing to Generation X Test Campaign Sets Up Launch for Stupendous Redirects Big Ticket Merchandising Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P. Hall of Fame Profile: Ron Scheiblauer A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot McDonald's Ronald McDonald Merchandiser Built to Last Medisana Puts Health Monitoring Devices on Display First Previous 217 218 219 220 221 Next Last
