Customer Data Platform (CDP)

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.

What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.

P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

The push toward standardization is positive but unlikely to be realized at scale soon, according to Threefold's Sean Crawford. He says retailers and brands, instead, can win by setting clear goals and focusing on transparency.

Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

Aki Technologies shares key trends and insights commerce marketers should know as temperatures rise.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.