Customer Data Platform (CDP)

Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies.

The burning inquiries include targeting, measurement and investments.

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

Data shows that the health and beauty category has more momentum and competition than ever before.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The full-funnel campaign includes videos and in-store signage.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.