Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry Energizer Claims False Advertising Against Monster Cable Sunbeam Promotes Mr. Coffee to a Younger Audience Changing Consumer Cooking Habits Half of All Heads of Household Too Tired for Meal Preparation Church & Dwight Launches Modular Display Program P-O-P Helps Expansion to American Greetings Gift Line Wrigley Launches Eclipse Flash Strips Dr Pepper/Seven Up 'Flips' for dnL Dr Pepper 'Reaches' Out to Consumers Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) First Previous 460 461 462 463 464 Next Last
