Unconscious Reasoning SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing" Kroger, P&G Return to Digital Coupons FSI Report: July 11, 2010 Case Study: 'Splenda & Fresh Berries' Campaign Case Study: Pedigree 'Crazy Pet Owners' Digital Campaign P&G brandSaver: July 4, 2010 Brand Loyalty Declines in Once 'Safe' Categories Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic Trading Down & Drinking Up Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining. First Previous 294 295 296 297 298 Next Last
