2012 Shopper Marketing Effie Awards Publix, Unilever Reward the Home Team Unilever Puts Its Starting Lineup in Play Walmart Helps Celebrate Oreo's Centennial Campbell Names Pepperidge Farm President Cottonelle Rolls with New Designs Toilet paper line leans on designer roll covers to spur purchase Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message First Previous 294 295 296 297 298 Next Last