Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity Platform Review: Safeway's '10% Goes Back to Schools' Safeway's cause platform gets high involvement (and high marks) Dollar General Finds 'Heroes' at the Olympics The Effect of Coupon Enthusiasts 'Extreme' and 'Super' couponing cost manufacturers and retailers money while undermining their intentions Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category Hormel Has Answer for 'Mealtime Monotony' New spokescharacter urges moms to liven up recipes with Spam Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact Unilever Plans to Make Summer Better U by Kotex Tries to Break Things Up Ms. Brown Plugs ExtraCare First Previous 289 290 291 292 293 Next Last
