FSI Report: April 29, 2012 Hall of Fame Profile: Tracey Doucette Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' E Pluribus Unum PepsiCo's marketing strategy brings brands, retailers together Partners Glad to Help 'Cookies' Cause OXO supplies retailer kits that facilitate hosting and promoting bake sales M&M's Shows Some Smarts Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys First Previous 282 283 284 285 286 Next Last
