CPG

Soft-drink giant debuts in-store racks said to be fully recyclable

TV spots focus on cleaning up after celebrity spokesperson

Carbon footprint calculator offers specific brand solutions

Latest campaign drives consumers online to receive rewards

Campaign for Orville Redenbacher's package aims to inform and satisfy consumers

Cheez-It campaign uses Facebook voting to help select next flavor

'Humanize' campaign markets a convenient and healthy option for consumers

Creative briefs, when done right, hold everyone accountable and can practically guarantee success