Trends in Experiential Marketing Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. K-C's Depend Builds 'Underwareness' New Silhouette product rollout and campaign targets younger female consumers Special Report: The Internet of Things Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years Experiential Marketing at Retail Manufacturers partner with retailers to engage consumers in and away from stores Mars Spreads 'Funshine' at Walmart Meijer Bulks Up on P&G Beauty Brands P&G Opens a 'Scent Shop' in Action Alley Hain Celestial and Walmart Fight Hunger Multifaceted cause program encourages consumers to buy specially marked packages and make donations First Previous 213 214 215 216 217 Next Last
