CPG

Chief digital officer Sandeep Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

While the call for transformation is loud and clear, the process is still going slowly

Accenture’s standardized, automated platform is expected to facilitate a seamless transition

Brown-Forman uses chatbot to help consumers along the path to purchase