In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.