Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. Drugstore Rebate Report: December 2006 P&G's 'brandSaver' Knows the Season Arden Ships Fragrance Testers to Target Category Report: Cosmetics From consultants to product testers, the category is focusing on indulging women and using technology to do it CoverGirl is on 'Top' Walgreens Puts Some Mass in "Masstige" Organic Cosmetics Display Stays True to Company Rimmel London 2005 Bus Tour The best retail-focused campaigns from Event Marketer magazine's 2006 Ex Awards First Previous 65 66 67 68 69 Next Last
