Cool Cartons Nestle, Kent, Lavanila, Nighthawk packages go beyond just being cartons Wholesome Living A quick take on Whole Foods' marketing and merchandising strategy Ulta Feels the Love from Hilary Duff DreamCatcher Plays with Video Game Packaging Drugstore Rebate Report: March 2007 Walgreens Adds Celebrity Skincare New Product Pacesetters 2006 2007 AmeriStar Packaging Award Winners Redken Labs, BIC, Microsoft and LEGO packages leverage shape, structure, color and light Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. First Previous 64 65 66 67 68 Next Last
