Convenience Stores

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Client: Chicago Tribune
Product(s) Promoted: Newspapers
Producer: The Buhl Press Inc.
Location: Berkeley, Ill.
Distribution: C-stores
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: Pittsburgh Post-Gazette
Product(s) Promoted: Neighborhood edition of metropolitan newspaper
Producer: Palmer Products Co.
Location: Pittsburgh, Pa.
Distribution: C-stores, drugstores, newsstands
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: Matrix Industries
Product(s) Promoted: Cold Front Big Refill
Producer: Visual Systems Inc.
Location: Milwaukee, Wis.
Distribution: C-stores
Material/Process: Pressure-sensitive vinyl
Introduction: July 1995

Client: SMZ Advertising/The Michigan Lottery
Product(s) Promoted: The Big Game lottery
Producer: Continental Identification Products Inc.
Location: Sparta, Mich.
Distribution: Supermarkets, c-stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

Products: Coca-Cola fountain drinks
P-O-P company: Suncan Industries Ltd., Saskatoon, Saskatchewan
Distribution: Carnival and fair accounts, c-stores and supermarkets
Introduction: June 1996
Duration: Temporary or permanent
Construction: Vinyl substrate
Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Client: McNeil Consumer Products
Product: Children's and Junior Strength Motrin
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: Drugstores, mass merchants, c-stores and supermarkets
Construction/Processes: 200-pound corrugated board with flexo printing (display), four-color process printing on 10-point SBS laminated to singleface corrugated (riser), packout and fulfillment in-house
Introduction: July 1996