Convenience Stores

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.

Client: Polka Dot Dairy Inc./Tom Thumb
Products Promoted: Polka Dot Dairy cottage cheese
P-O-P Company: Modernistic, St. Paul, Minn.
Distribution: Tom Thumb convenience stores, supermarkets
Material: 3M Material, UV screen printed, laser die cut
Introduction: Winter 1996

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This polycarbonate and neon timepiece was created to celebrate Busch Light's sponsorship of the Olympics as well as bring awareness to the Busch Light brand.

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Product: Andy Capp's Hot, Cheddar and Salsa Fries
P-O-P company: North Castle Partners, Stamford, Conn.
Distribution: Convenience stores
Introduction: March 1996
Duration: Temporary
Construction: Corrugated
The colorful display box for Andy Capp's Hot, Cheddar and Salsa Fries can be "put together" in seconds by just popping out the perforated panel.

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This Busch Light sign, which uses neon for the brand logo and Olympic logo, was introduced for external window placement.

Client: Madden Communications for Philip Morris USA
Products Promoted: Basic cigarettes
P-O-P Company: The Buhl Press, Berkeley, Ill.
Distribution: Convenience stores
Material: Lithographically printed 3M FloorMinders substrate laminated with 3M FloorMinders protective Overlaminate.
Introduction: Winter 1995-1996

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Product: Masked Rider home video
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Supermarkets and convenience stores
Introduction: April 1996
Duration: Temporary
Construction: Corrugated
Saban's Masked Rider home video display proves to be a hot ticket item for both retailers and consumers.