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Convenience Stores

  • Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?
    Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?

  • Goldfish Tower Floorstand
    Goldfish Tower Floorstand

  • Sprint Foncard Poster
    Product: Spree Foncard prepaid phone cards
    P-O-P company: Printing Service Co., Dayton, Ohio
    Distribution: Convenience stores, college bookstores, gas stations
    Introduction: July 1997
    Duration: Temporary
    Construction: Cardstock, corrugated
    A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.
    Sprint Foncard Poster

  • Bud Light Texas Calendar
    Product: Bud Light beer
    Number of displays: 11,000
    P-O-P company: The Waylon Co., St. Louis
    Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
    Introduction: May 1997
    Duration: Temporary
    Construction: Corrugated
    A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.
    Bud Light Texas Calendar

  • Natural Light/Ice Sailboat
    Natural Light/Ice Sailboat

  • Tootsie Roll XL Floorstand
    Product: Tootsie Roll XL candy
    Distribution: Drugstores, supermarkets and c-stores
    Introduction: February 1997
    Duration: Temporary
    Construction: Corrugated
    Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.
    Tootsie Roll XL Floorstand

  • Retailers:Is the Majority of P-O-P Accepted by your Store Temporary or Permanent?
    Retailers:Is the Majority of P-O-P Accepted by your Store Temporary or Permanent?

  • Balance Bar Floorstand
    Product: Balance nutrition bar
    P-O-P company: Mark Edward Promotional Design, Santa Ynez, Calif; Paul Flum Ideas, St. Louis
    Distribution: Natural foods stores, supermarkets, convenience stores
    Introduction: April 1996
    Duration: Permanent
    Construction: Wood
    Fueled by product demand, Bio-Foods' new wooden floor display holds 15 times more product than its predecessor, a wire countertop unit.
    Balance Bar Floorstand

  • Percentage of Retailers by Channel of Trade that Accept Floorstand Displays
    Percentage of Retailers by Channel of Trade that Accept Floorstand Displays

  • Tsingtao Placemat
    Product: Tsingtao beer
    Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
    P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
    Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer
    Tsingtao Placemat
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