Convenience Stores

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Product: Fruit-flavored beverages
Number of displays: 700
P-O-P company: Display Technologies Inc., Whitestone, N.Y.
Distribution: Supermarkets and convenience stores
Introduction: March 1996
Duration: Permanent
Construction: High-impact polystyrene
The gravity-feed display rack used by Mistic Brands lets the beverage maker stock all of its products in one freewheeling location.

Product: Extra-Strength Peppermints breath mints
Number of displays: 100,000
P-O-P companies: David Lemley Design (design), Seattle; Eagle Paper Box Co. (manufacture), Tacoma, Wash.
Distribution: Convenience stores, department stores, mass merchants, drug chains, supermarkets
Introduction: July 1996
Duration: Temporary
Construction: Four-color 18-point paperboard

Product: Yoo-hoo Mix-Ups
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Convenience stores and delis on the East Coast
Introduction: August 1996
Duration: Permanent
Construction: Injection-molded plastic (glide rack)
Logo-covered glide racks promote Yoo-hoo Mix-Ups, a new drink line from Austin, Nichols & Co.

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional