Convenience Stores

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Gift boxes of chocolate truffles
Distribution: Convenience stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 10/15/07
Intended Duration: One month
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Kroger, ShopRite, other grocers
Number of Stores: 7,397
Production Run Quantity: 7,397
Introduction: 7/30/07
Intended Duration: 2 Months
Dimensions (H x W x D): 36" x 12" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 4/1/2007
Number of Displays: 2,000

Client: D.G. Yuengling and Son Inc.
Country of Production: United States
Distribution: Supermarkets, c-stores, beer distributors
Intended Length of Use: 2 months
Producer: York Container Company
Unit Cost: Under $50
Production Date: 10/3/2007
Number of Displays: 2,100

Client: Coors Brewing Company
Country of Production: United States
Distribution: Supermarket, drug and convenience stores in U.S.
Intended Length of Use: 36 months
Producer: Everbrite LLC
Secondary Company: The Integer Group
Unit Cost: Under $300
Production Date: 5/15/2007
Number of Displays: 475
Objectives: 1. Promote awareness of Coors Light's status as the Official Beer Sponsor of the NFL. 2. Reinforce equity in the Coors Light/NFL Sponsorship.