Oreo Cakesters Floorstand
Product: Oreo Cakesters
Number of displays: 6,500
P-O-P companies: East West Marketing Group, New York (design); Temple-Inland, Wood Dale, IL (manufacture)
Distribution: Supermarkets, c-stores
Introduction: July 2007
Duration: Temporary
Construction: Corrugated with litho-mount base; die-cut, foamboard header
Set-up: KraftDSD
Comments: An additional 500 Oreo Cakesters floorstands were ordered for c-stores due to their popularity in supermarkets.