Swisher Sweets Launches First-Ever Sweepstakes All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Peanut Riesen Creates New Reason for P-O-P Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Displays Support Anheuser-Busch Energy Drink Launch Dole Invites Consumers to "Chug A Fruit" Rheingold Brewery Rolls Out Tap Handles Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Pall Mall Reintroduced With New Package, P-O-P First Previous 413 414 415 416 417 Next Last