Energy Brands Debuts Vitaminwater Rack Flat Signs to Illuminate Miller Brands Energy Brands' New P-O-P Has Some Get Up and Go ... Go Get Ready to Dance the Night Away! Swisher Sweets Launches First-Ever Sweepstakes Danone Debuts Contoured Floorstand for Evian It's Not Easy Being Hemp Dole Invites Consumers to "Chug A Fruit" All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Peanut Riesen Creates New Reason for P-O-P Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 412 413 414 415 416 Next Last
