Consumer Electronics

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.

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Retail Category: Consumer Electronics/Entertainment
Display Type: Freestanding - Permanent
Client: Disney Interactive
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,400
Comments: This vacuum-formed styrene fire truck features four-color litho decals, die-cut litho-mounted sintra and adjustable trays that can hold two different package sizes of Disney software.

Retail Category: Consumer Electronics/Entertainment
Display Type: In-line, Gondola or On-shelf Displays
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 550
Comments: Half-inch 3030 acrylic, powder-coated steel and multicolored silkscreened graphics were chosen to create the "surround" feeling of theater and showcase the system in an environment similar to the home.

Retail Category: Consumer Electronics/Entertainment
Display Type: Counter Displays - Permanent
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 500
Comments: This countertop display showcases an MP3 and AAC (Advanced Audio Coding) player. A security bracket prevents theft without interfering with any of the unit's controls.