Consumer Electronics

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.

Client: Sanyo Energy USA, San Diego
Comments: The battery shape of this display was designed to simulate just one of 24 SKUs that are merchandised within its small 21 -inch by 21 -inch footprint. The display also features mobility and easy assembly.
P-O-P Company: Sommer Metalcraft Corp., Crawfordsville, Ind.

Client: Musicland Group, Minnetonka, Minn.
Comments: Designed to be eye-catching and consistent with the look of Musicland stores, this display provides space for both branded and private-label merchandise. It features changeable graphics to promote seasonal items and a multiplicity of colors, materials and shapes designed to meet Musicland's objectives.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Family of handheld organizers
Number of display: 4, 300
P-O-P company: Rapid Displays, Union City, Calif.
Introduction: July 2000
Duration: Semipermanent
Construction: Powder-coated metal, acrylic, painted MDF, stamped metal
Display set-up: Field staff, retail staff
Featuring the full family of Palm handheld organizers, this modular display can be updated with new graphics as needed.

Client: Verizon Wireless, Black Diamond, Wash.
Producer: Rapid Displays, Chicago
Comments: Sturdy aluminum construction and a turntable with PVC labels designed to last for a two-year service life set this display apart from the competition in the aggressive phone reseller channel. The phone holders and brochure pockets are attached with brackets that do not allow them to be accidentally removed even when pull cords are extended.

Client: Logitech, Fremont, Calif.
Producer: Rapid Displays, Chicago
Comments: This mouse adds touch stimuli to the user experience by vibrating when it's dragged over buttons and navigational elements on a computer screen. To help the users understand the benefits, this display uses lights and a simulated computer screen to mimic the look of a computer desktop, while special electronics simulate the experience of using the mouse.

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.