Consumer Electronics

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
This permanent floorstand combines all of Verizon's merchandising materials together in a single unit for the first time.

Products: Timeport 270c cellular phone and Alltel service
Number of displays: 600
P-O-P companies: Rapid Displays (manufacture), Chicago and Union City, Calif.; Marketing Continuum (design), Dallas
Distribution: Alltel Corp. service stores
Introduction: September 2001
Duration: Permanent
Construction: Litho-mounted to 200-pound E-flute corrugated and 3/16-inch foamboard; battery-powered rotary motor; fiber poles and stock wire feet
Display set-up: Merchandising managers

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.