Consumer Electronics

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Verizon Wireless, Westlake, Texas
Size of Run: 730
Producer: Frank Mayer & Associates, Grafton, Wis.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Comments: This wall unit is part of a comprehensive display program that also included floor and countertop displays. Each display utilizes common components to reduce costs. Retractable cords allow customers to handle the phones.

Client: Sony, Park Ridge, N.J.
Size of Run: 1,100
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Entertainment: Home Entertainment
Comments: This combination countertop and floorstand display showcases how Sony's Style 3 DVD player can be wall mounted or oriented vertically or horizontally to fit within a variety of home environments.

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
This permanent floorstand combines all of Verizon's merchandising materials together in a single unit for the first time.