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Consumer Electronics

  • Sony XM Countertop

    Client: Sony Corp., Park Ridge, N.J.
    Division: Permanent, Entertainment: Home Entertainment
    Producer: Taurus Display Corp., Cherry Hill, N.J.
    Sony XM Countertop
  • Verizon Wireless Countertop

    Products: Verizon's wireless products and services
    Number of displays: 300 floor units, 200 counter units, 300 wall units
    P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
    Distribution: Indirect Verizon sales channels
    Introduction: April 2001
    Duration: Permanent
    Construction: Perforated metal
    Display set-up: Retail staff or third-party installation company
    The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.
    Verizon Wireless Countertop
  • Verizon Wireless Floorstand

    Products: Verizon's wireless products and services
    Number of displays: 300 floor units, 200 counter units, 300 wall units
    P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
    Distribution: Indirect Verizon sales channels
    Introduction: April 2001
    Duration: Permanent
    Construction: Perforated metal
    Display set-up: Retail staff or third-party installation company
    This permanent floorstand combines all of Verizon's merchandising materials together in a single unit for the first time.
    Verizon Wireless Floorstand
  • Motorola Timeport Countertop

    Products: Timeport 270c cellular phone and Alltel service
    Number of displays: 600
    P-O-P companies: Rapid Displays (manufacture), Chicago and Union City, Calif.; Marketing Continuum (design), Dallas
    Distribution: Alltel Corp. service stores
    Introduction: September 2001
    Duration: Permanent
    Construction: Litho-mounted to 200-pound E-flute corrugated and 3/16-inch foamboard; battery-powered rotary motor; fiber poles and stock wire feet
    Display set-up: Merchandising managers
    Motorola Timeport Countertop
  • Sony Digital Camera Countertops

    Products: Digital cameras
    Number of displays: More than 10,000 of each component
    P-O-P company: Graphic Solutions, New York
    Distribution: Camera specialty stores, office supply stores
    Introduction: August 2001
    Duration: Semipermanent
    Construction: Corrugated, styrene (counter units)
    Display set-up: Retail staff and company sales representatives
    All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.
    Sony Digital Camera Countertops
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