Consumer Electronics

Bang the drum loudly...

Product: Windows Millennium Edition operating system
Number of displays: 2,900
P-O-P companies: Levy & Wurz (graphic design), Seattle; Design Phase Inc. (production), Northbrook, Ill.
Introduction: September 2000
Duration: Semipermanent
Construction: Powder-coated metal; injection-molded frames, product trays and headers; vacuum-formed base
Display set-up: Field staff, retail staff

Client: AT&T Wireless Services, Bloomington, Minn.
Comments: This display was designed to boost AT&T's store presence and help the sales-force break into new markets.
P-O-P Company: Display Network Inc., West Chicago, Ill.

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.