Consumer Electronics

Client: Sears Roebuck & Co., Huffman Estates, Ill.
Size of Run: 700
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment - Non-Interactive, Non-Motion, Non-Illuminated
Comments: Reinforcing Sears' commitment to offering the latest in electronic technology, this display communicates brands, promotions and technologies using backlit interchangeable graphics and product literature.

Client: Bose Corp., Framingham, Mass.
Size of Run: 150
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment - Interactive, Motion or Illuminated
Comments: Providing consumers with a consistent demonstration of audio equipment is a constant challenge in cramped audio departments. This endcap attempts to guarantee a high-quality, repeatable demonstration of the home entertainment system while maximizing visibility of the brand in high-traffic areas.

Product: Portable CD player/controller
Number of displays: 50
P-O-P company: Display Network Inc., St Charles, Ill.
Distribution: Small specialty music stores
Introduction: April 2001
Duration: Semipermanent
Construction: Styrene, plexiglass
Display set-up: Retail staff or company sales representatives
Superscope is using a countertop display with a working model of its new CD player/controller, allowing customers to try out the specialized features.

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Verizon Wireless, Westlake, Texas
Size of Run: 730
Producer: Frank Mayer & Associates, Grafton, Wis.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Comments: This wall unit is part of a comprehensive display program that also included floor and countertop displays. Each display utilizes common components to reduce costs. Retractable cords allow customers to handle the phones.

Client: Sony, Park Ridge, N.J.
Size of Run: 1,100
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Entertainment: Home Entertainment
Comments: This combination countertop and floorstand display showcases how Sony's Style 3 DVD player can be wall mounted or oriented vertically or horizontally to fit within a variety of home environments.

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.