Consumer Electronics

Products: Computer input devices
P-O-P company: Imageworks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Office Depot stores nationwide
Introduction: November 2001
Duration: Permanent
Construction: Coated tagstock, removable adhesive, plastic
Display set-up: Store managers
Standardized mats with product details and manufacturer logos make it easy to compare similar products. Color coding is used to group products into specific categories. Mats for all optical mice, for example, feature yellow highlight colors.

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff
This corrugated floorstand helped Cosmi roll out its new impulse-oriented software for palm-size computers last fall in Staples stores.

Products: Computer input devices
P-O-P company: Imageworks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Office Depot stores nationwide
Introduction: November 2001
Duration: Permanent
Construction: Coated tagstock, removable adhesive, plastic
Display set-up: Store managers
A category management system installed in 770 Office Depot stores helps consumers compare features of computer mice, trackballs and keyboards.

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff

This compact LCD TV/CD player display is designed to encourage consumers to turn the unit on.
Producer: The Elliot Group, Providence, R.I.

Client: Samsung Electronics, Ridgefield Park, N.J.
Size of Run: 1,000
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Permanent, Entertainment: Movies, Tapes, Records, CDs
Comments: Showcasing Samsung's digital audio player, this display can be used on a countertop or hung on slatwall.