Consumer Electronics

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: Norton Lantz & Low, Seattle
Size of Run: 3,900
Comments: The "bliss" XP desktop graphics reinforce the XP brand. A die-cut foamboard body with a plastic base and styrene/PETG tip-ons showcases the Windows XP logo.

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Product: Wireless phones with interchangeable faceplates
Number of displays: 600
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Introduction: May 2002
Duration: Semipermanent
Construction: Steel, PETG, screenprinted styrene
Display set-up: Retail staff
Sony Ericsson has introduced three countertop displays to showcase its newTGO wireless phone and interchangeable faceplates.

Client: Bose Corp., Framingham, Mass.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Comments: This endcap for the Bose home theater and surround sound system positions the rear speakers behind the listener's head to ensure a consistent, repeatable demonstration of the unit in a store environment.

An abstract from the Journal of Retailing (Volume 78, Issue 3)

Client: Wal-Mart Stores, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.

Product: Pentium 4 processor
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Electronics and computer stores
Introduction: June 2001
Duration: Semipermanent
Construction: Sintra board, PETG plastic, vinyl, aluminum
Display set-up: Company merchandisers