Consumer Electronics

Retail Category: Specialty Shops/Services
Display Type: Permanent Signage
Client: Epiphone Guitar, Nashville, Tenn.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 100
Comments: The Epiphone neon program consisted of an acoustic guitar and two electric guitar signs. Each was made of red, white and blue neon tubing and could be hung from the ceiling or mounted to a wall.

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.

A profile of Microsoft's Bill Brownell

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Product: Wireless phones with interchangeable faceplates
Number of displays: 600
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Introduction: May 2002
Duration: Semipermanent
Construction: Steel, PETG, screenprinted styrene
Display set-up: Retail staff
Sony Ericsson has introduced three countertop displays to showcase its newTGO wireless phone and interchangeable faceplates.

Client: Wal-Mart Stores, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.