Consumer Electronics

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.

A profile of Microsoft's Bill Brownell

Product: 6360 line of wireless phones
Number of displays: 5,000
P-O-P company: IDL Inc., Pittsburgh
Distribution: Wireless phone retailers nationwide
Introduction: June 2002
Duration: Semipermanent
Construction: Vacuum-formed plastic, poster board
Display set-up: Retail staff
This durable vacuum-formed tower with interchangeable graphics panels has cut Nokia's merchandising costs considerably while maintaining the brand image.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: Norton Lantz & Low, Seattle
Size of Run: 3,900
Comments: The "bliss" XP desktop graphics reinforce the XP brand. A die-cut foamboard body with a plastic base and styrene/PETG tip-ons showcases the Windows XP logo.

Product: Prepaid phone cards
Number of displays: 5,700 P-O-P kits
P-O-P company: Drift Inc., Dallas
Distribution: 7-Eleven stores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated and paper
Display set-up: Retail staff
Verizon joined forces with 7-Eleven stores to create four different phone cards sold only at 7-Eleven. Window posters, counter cards and a 32-foot storefront banner were some of the P-O-P designed for the in-store marketing campaign.