Consumer Electronics

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Interactive/Kiosks
Client: Toys "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 350
Comments: The objective was to use an existing fabricated sheet metal design for an enclosure and turn it into a creative surround for an electronic scanner in-store. By using Geoffrey, the unit became an inviting friend who tells customers the price of items.

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Permanent
Client: Philips Consumer Electronics, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Size of Run: 410
Comments: This display led to sales results that indicated sell-through at 50% ahead of projections, according to the entrant company. Additional placement was achieved in four major national electronics retailers.

Retail Category: Specialty Shops/Services
Display Type: Permanent Signage
Client: Epiphone Guitar, Nashville, Tenn.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 100
Comments: The Epiphone neon program consisted of an acoustic guitar and two electric guitar signs. Each was made of red, white and blue neon tubing and could be hung from the ceiling or mounted to a wall.