Consumer Electronics

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Permanent
Client: Philips Consumer Electronics, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Size of Run: 410
Comments: This display led to sales results that indicated sell-through at 50% ahead of projections, according to the entrant company. Additional placement was achieved in four major national electronics retailers.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Interactive/Kiosks
Client: Toys "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 350
Comments: The objective was to use an existing fabricated sheet metal design for an enclosure and turn it into a creative surround for an electronic scanner in-store. By using Geoffrey, the unit became an inviting friend who tells customers the price of items.

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.

A profile of Microsoft's Bill Brownell

Product: 6360 line of wireless phones
Number of displays: 5,000
P-O-P company: IDL Inc., Pittsburgh
Distribution: Wireless phone retailers nationwide
Introduction: June 2002
Duration: Semipermanent
Construction: Vacuum-formed plastic, poster board
Display set-up: Retail staff
This durable vacuum-formed tower with interchangeable graphics panels has cut Nokia's merchandising costs considerably while maintaining the brand image.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.