Consumer Electronics

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Permanent
Client: Philips Consumer Electronics, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Size of Run: 410
Comments: This display led to sales results that indicated sell-through at 50% ahead of projections, according to the entrant company. Additional placement was achieved in four major national electronics retailers.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Interactive/Kiosks
Client: Toys "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 350
Comments: The objective was to use an existing fabricated sheet metal design for an enclosure and turn it into a creative surround for an electronic scanner in-store. By using Geoffrey, the unit became an inviting friend who tells customers the price of items.

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.