Tough Choices: Frequency vs. Quality -- Which option would you choose? Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P? Measuring Effectiveness: Do you measure P-O-P effectiveness? P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising? Sony Lifestyle Packaging Display Acceptance: When your displays get rejected by retailers, when do you typically know? Sony's Lifestyle Packaging is Color-Coded Tough Choices: Multiple Signs vs. One Display -- Which option would you choose? Tough Choices: Placement vs. Private Labels -- Which option would you choose? Sales Lift: Please estimate by what percent your P-O-P programs increase sales. First Previous 877 878 879 880 881 Next Last
