How has the role of ad agencies changed in relation to your P-O-P campaigns? RCA Scenium Freestanding Banner Tough Choices: Branding vs. Number Placed -- Which option would you choose? 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Tough Choices: Frequency vs. Quality -- Which option would you choose? Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P? Measuring Effectiveness: Do you measure P-O-P effectiveness? P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising? Sony Lifestyle Packaging Display Acceptance: When your displays get rejected by retailers, when do you typically know? First Previous 877 878 879 880 881 Next Last
