Epson Creates Paper Shop in N.Y. China Glaze Trimmings Live from Microsoft, It's Xbox Live! Custom display program promotes online gaming kit Objectives: What is the primary objective of the P-O-P you develop? Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness? How has the role of ad agencies changed in relation to your P-O-P campaigns? RCA Scenium Freestanding Banner Tough Choices: Branding vs. Number Placed -- Which option would you choose? 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Tough Choices: Frequency vs. Quality -- Which option would you choose? First Previous 876 877 878 879 880 Next Last
