Best Buy's 'Concept Five' Stores Discussed Nintendo Launches Game Boy Advance Educational P-O-P Helps Sprint Promote Prepaid Internet Access Roland Drums Up Interest With Interactive Display Bang the drum loudly... Palm Displays Reflect New Positioning Best Buy's Damian Simplifies the Complex Microsoft Backs Windows ME With Largest P-O-P Effort to Date Encore Software Teams with Golden Books, Pillsbury Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Microsoft Readies Major P-O-P Push for Xbox Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Turning Global Packaging Chaos Into Brand-building Unity First Previous 147 148 149 150 151 Next Last
