As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
