The GH Lab vanity vignette showcase is possibly the most branded area of the store, dominated by skin care SKUs from Biesdorf's Eucerin and Procter & Gamble's Olay.
In GH Lab's living room vignette, shoppers find consumer electronics including the iRobot Roomba 960 as well as The Good Housekeeping Christmas Cookbook, and both an Amazon Echo and Echo Show.