Effie Award Winner: Vicks Cold, Cough, Flu 2017-2018 Effie Award Winner: because I can. Research: What It Means to Be Digital First Effie Award Winner: Pop-Tarts 'Destiny 2' Promotion Effie Award Winner: Recharging Redness Relievers in a Beautiful Way Effie Award Winner: Master Your Summer Effie Award Winner: Xfinity Retail Transformation Effie Award Winner: Supreme Source 10-Day Detox Program Nike Buys a Data Science Company Roadmap to Revenue Growth Management Excellence Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. First Previous 80 81 82 83 84 Next Last