Consumer Analytics

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

From Store Brands, March 11:

From Progressive Grocer, March 10:

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.