P2PI Member Spotlight: Retail Aware P2P Toolkit (January-February 2021) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts Walmart Evolves Its Ad-Sales Business Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk. Optimizing Retail Media: Killing the Purchase Funnel Profile: Meredith Madden, Vice President, Category & Consumer Development, Chobani Meredith Madden is a Women of Excellence finalist in the “Executive of the Year” category Profile: Sinead Norenius-Raniere, Vice President of Influencer Marketing & Paid Social, Valassis Sinead Norenius-Raniere is a Women of Excellence finalist in the “Disruptor” category Profile: Zesha Skop, Senior Account Director, Grocery Lead, IN Connected Marketing Zesha Skop is a Women of Excellence finalist in the “Relationship Builder” category Profile: Bonnie Garrison, Vice President of Business Intelligence and Systems Analytics, Catalina Bonnie Garrison is a Women of Excellence finalist in the “Innovation Under Pressure” category Profile: Rachel Bateast, Director, Strategic Planning, The Mars Agency Rachel Bateast is a Women of Excellence finalist in the “Idea Builder” category First Previous 67 68 69 70 71 Next Last
