Category Captains and Antitrust Issues Highlights of a roundtable discussion conducted by the American Antitrust Institute The Package is the Product Increasing the likelihood of new product success Building Private Label Brands Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Documenting the "Business Value" of New Packaging Innovations Using Interactive Kiosks Effectively Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Creating Impact, Not Clutter A Q&A with Terrance Finley, Books-A-Million Inc. First Previous 199 200 201 202 203 Next Last
