7 UP Debuts Flavor Made 'by Women for Women' Tread On Me Floor projection system reacts with customer movement Cosmetics Brands Focus on Ethnic Marketing Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets. Measuring & Enhancing Shelf Visibility Cherry Picking: The Weapon of Choice for Price-Conscious Consumers Ads on CompUSA TV Network Boost Sales 29% in Tests Newspaper Merchandising in Supermarkets Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards Privacy Rights Clearinghouse v. Albertsons Inc. Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. Winn-Dixie Test Drives Loyalty with AAA Alliance Lactaid Drives Hispanic Effort into Supermarkets Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" First Previous 162 163 164 165 166 Next Last