From Hype to Holy Grail: Location is the New Frontier in Digital Marketing Shopper Marketing at School Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks PepsiCo Scores with Gas Pump Promos Automating Automotive Education With limits on P-O-P materials, auto aftermarket suppliers rely on digital tools and enhanced packaging to educate shoppers Embracing the Digital Path to Purchase Research shows that more CPG companies are doing shopper marketing via the Internet -- or should be ShopSavvy Updates Phone App Who's Who in Shopper Insights 2010 Big Head, New Brains Shopper Marketing Side Effects First Previous 156 157 158 159 160 Next Last
