Consumer Analytics

Knowing what to ask of and expect from third-party providers is key

How 'right' not 'big' data can benefit brands, retailers and shoppers

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Catalina study ranks the most-, least-desired features for mobile shopping apps

Event-based, digitally charged strategy accesses 'shopper' dollars