Consumer Analytics

How 'right' not 'big' data can benefit brands, retailers and shoppers

Knowing what to ask of and expect from third-party providers is key

Catalina study ranks the most-, least-desired features for mobile shopping apps

Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond

Event-based, digitally charged strategy accesses 'shopper' dollars

CVS provides a personalized alternative to print, but tipping point toward digital is still not here