A Profile of Dollar Store Shoppers A look at demographics and shopping habits in the 'value' channel (updated June 2004) Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Making Trade Promotion Pay Off Mind the Design Mike McMenimen discusses the finer points of hiring outside designers vs. in-house staff Cross-Channel Shopping Close-Up Study North America C-Store Closeup 2003 An in-store intercept category management research program Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels Love Them or Hate Them, Reverse Auctions Are Here To Stay P-O-P Design interviews David J. Stec to get his thoughts on the risks of reverse auctions Salary Survey: P-O-P Company CEOs, Owners and Salespeople Marketing in the Home Center Channel Supplier Influence on Retail Category Management How to Protect Your Company's Trademarks and Service Marks First Previous 24 25 26 27 28 Next Last
